Heart Led Marketing Academy

For coaches and service based biz owners who are growing to 6-figures.

I’ll never forget the moment when I realized I had spent $10,000 between a coaching program, a web/branding designer, and a high-ticket photo shoot and I realized…

I have no clients. This isn’t working.

Now, you may have thought I would have learned my lesson then and there - but I didn’t. I ended up spending thousands more before I really figured out what was missing in my business, and I went on to have a 6-figure year during my first full year of business.

I share this story not to speak badly about coaching. I’m a coach and chances are you are too.

However, I’ve noticed a huge missing piece in many business coaching programs… marketing and messaging support.

And even if you are getting coaching and support on strategy - you find yourself still spinning when it comes to implementation, investing more and more money into high-ticket guidance without seeing the return on investment.

Or you’re implementing but you aren’t getting the results you want and you’re left scratching your head wishing you could have an expert take a look at your writing to let you know what’s not working.


As a Copywriter and Messaging Strategist for dozens of coaches including 6, 7, and 8-figure coaches, I have seen so clearly what works and what doesn’t work when it comes to marketing and growing a service-based coaching business.

I’ve distilled this into Heart Led Marketing Academy, and you’re invited to join!

Heart Led Marketing Academy is for you if you've ever...

  • Gone weeks without emailing your list or communicating with your audience even though you know that's a no-no

  • Sat staring at a blank page knowing you need to write that email or post but you have no freaking clue what to say

  • Missed your revenue goal without knowing why

TRUTHBOMB: Without a dialed in message and a solid and consistent marketing strategy, you are leaving money on the table.

The good news is this can be fixed! We’ll do it through a week-by-week progression along the Client Attraction Success Path.

  1. Magnetic Message: say what you do in a way that makes sense to the person you want to serve (this is CRUCIAL and even established coaches are missing this foundational piece).

  2. Copy FUNdamentals: this is how to actually write in a way that gets the reader to take action - it's time to throw away what you learned in school or corporate!

  3. Swoon Worthy Offer: one of the main issues for coaches who aren't making sales is offer misalignment which can show up in a variety of ways - we break it all down here so you end up with a suite of offers that makes sense and you feel confident about selling.

  4. Audience Building: none of your marketing is really gonna make a dent unless you have peeps to MARKET to. We leave no stone unturned in this membership by making sure you have a plan to continually expand your reach.

  5. Give, Serve & Enroll: this is the stage that encompasses what you traditionally think of when you think of copy and marketing. We'll be covering ways to give value, serve your community, and then empower and enroll peeps into your swoon worthy offers.

Here’s what’s included:

  • Private Facebook Group Community

  • Weekly content in the form of live Q&A calls, live lessons, live copy reviews, worksheets, templates, swipe files, and more!


Heart Led Marketing Academy is meant to be a digestible option. Because of that, you can buy in at a very reasonable annual rate or monthly subscription (I’m talking double digit monthly payments).

How to Join

Doors to Heart Led Marketing Academy are currently closed, but will be opening again in Fall/Winter 2019.

Get notified by entering your name & email below to join the waitlist.

We value your privacy and would never spam you.  By entering your name and email above, you are consenting to have Hollie Tkac add you to the Heart-Led Marketing Academy waitlist and afterward with selected and relevant emails.