[Behind the Scenes of an Online Business] The details of yesterday’s “failure”

I have a vulnerable share for you today, but I want to provide a real behind the scenes look of how it can be to run an online business so I swallowed my pride and decided to just let it all out. This is not everyone’s experience, but it is my experience.


As you may have noticed, I ran a sale over this past weekend for a 4-Hour Workshop. I had spots in this workshop for 15 beautiful unicorns 🦄 , and I was deeply discounting the price by 75%.

I sent several emails to my email audience, I did live broadcasts in my group and other peoples’ groups, and I also individually texted, emailed, and even called 40 ladies who I’ve had a personal connection with since starting my business to let them know about the offer.

Side note - if you think you’ll just be able to send mass emails and get results… Even people making tons of money still do individual reach outs to fill programs. It’s just a fact of life for most entrepreneurs.

Final Results: ONE beautiful lady enrolled in the workshop.

How did I initially feel?

Honestly, I felt like a bit of a failure. I felt unheard. Between you and me, this is not the first launch (or even the 2nd) where I’ve had 0-1 sales. There have been more than I can count. Ouch.

But I knew I could NOT stay in this headspace for long, so I shifted.

What is amazing about this situation?

  • I get to provide 1:1 support to an amazing lady who has been in my community for almost half the year and who TOOK ACTION when an opportunity was presented to her.
  • I get to learn more about how to communicate to my audience in a way that speaks to them, which is never a bad thing.
  • I get to practice picking myself up and getting back to it (a necessary skill for an entrepreneur).
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I still have value. I still provide great service to others. I still make a difference, regardless of how this launch went.

Do you see the shift I made? Instead of focusing on the outcome, I shifted to focus on how I’m learning and growing from the situation.

When you focus on growth instead of the outcome, you never fail.

Focusing on the growth allows you to feel better (in a higher vibration) no matter what is happening to you. Being in a high vibe is critical to manifesting anything.

I’m NOT sharing this to play the victim card, garner any kind of sympathy or responses explaining why you may or may not have enrolled in the workshop, or make you feel bad in any way for not enrolling.

The fact of the matter is, it’s my job to get to know you and your challenges better so I can create offers that serve you and this one missed the mark.

I’m sharing this to be transparent and real, and to inspire.

If you are going through the same thing in your business or in some other area of your life - feeling like a failure - then I invite you to look at growth.

You are in charge of your mind, and you must learn to manage it.

I’m not a failure. I’m able to support myself with my own business which has always been a dream of mine. I’ve made multiple 5 figures in my business. Things are moving in the right direction, but I am still growing (and I’ll never stop).

If this message served you in any way, comment below to let me know.

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P.S. I have a new summit launching December 11. If you're a subscriber, watch your email for the details. I'll also be posting on social media!