You don’t have to change the world

On Monday I mentioned how I felt guilty that I started my business to help myself. I just wanted to find a way to make money so I could leave corporate. Do you ever feel that way? Like you’re lacking some kind of big vision to change the world that everyone else seems to have?

Well get ready to throw that guilt out the window because I want to let you know that…

You don’t have to change the world.

Your business is ultimately a vehicle to let you live the lifestyle you want. When you remember this, it takes the pressure off. Pressure is a funny thing, it SQUASHES creativity FAST. Release the pressure and it’s much easier to create success in your life + biz.

When it comes to your message, you don’t have to force that message down everyone’s throats to move it forward.

You just need to find the people who believe the same message.

I know the “just” in that statement is probably annoying. Ok Hollie, I JUST need to do that. So I’ll tell you how to do it right now.

Find your tribe by sharing your message OVER AND OVER.

Last week I talked a ton about building trust by being consistent. To be consistently visible you need content to post. Plan this content to support your message and you’ll be golden. Your content will begin to self select.

Knowing your message helps you turn anything into valuable content for your audience.

If you’re a tech expert whose message is that everyone should do more of what they love and less of what they hate, then posting a random picture of you walking your dog in the middle of the afternoon could make sense if you caption it about taking breaks to recharge and reconnect with yourself during the day (and how delegating can help you do it!). But notice, the copy is what makes or breaks that content. Without it, it will seem disjointed and out of place.

I want to help you figure out what your message is ASAP, that’s how important it is.

The choice is yours, but I invite you to take me up on this offer!

And if you already know what your message is, I want to hear about it! Share it with me.

P.S. Did you know I had TWO interviews go live yesterday? Check them out below!

Interview with Brooke of The Social Celebrity - we talked about messaging and storytelling

Interview with Zabrina Janda - we talked about mindset and turning PRO in your biz!